Writing blog content can never be reduced to an exact science. There are just so many ways that you can express a thought or idea in word that there are also many ways to approach the actual writing of it.

At the very time, the fluidity of writing as a task is what makes it appealing to some. Whether it’s developing a rigid structure to help you write content or just letting the creative juices flow, it simply shows how writing in itself can never be tamed.

As an online business looking to shore up its content, you cannot let writing get the best of you. Since content creation is crucial in building your influence in the market, so more people will buy your products and services, you or your team of writers should approach content creation with complete dedication to the craft.

Below are expert advice from some of the top professionals in their respective fields with a thing or two to say about writing useful content.

1. David Mercer

Author, SME Pals

Identify a list of target influencers who have great reach and the right audience for your business. Then, find out what products and services they offer (many influencers have their own books, for example). Monitor the sales and price performance of their books or products online and received alerts when they experience changes in pricing and sales (using an accurate hourly Amazon sales & price tracker, which has easily shareable charts and stats). Sharing the good news about how well people’s books are selling is a great way to establish a relationship with them (and their audience).

It works particularly well on Twitter because influencers readily monitor mentions of themselves on that platform. Twitter is also succinct and makes it easy to share attractive sales and price charts, making it a very compelling, bite-sized read. Basically, you are offering them a shareable way to promote themselves – which is what everyone, even established influencers, is after. This works to your benefit because you create goodwill and build a relationship with them quickly.

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2. Promise Excel

Blogger

Before ever employing the best content creation strategy out there, the first thing to do is to know and understand your audience. The best content in the world would make no sense to the wrong audience. So, it is your responsibility to know your audience inside out.

Every content you create should be about them. This means you should consider their likes, fears, aspirations, dreams, desires, and frustrations. This way, whenever you sit to create content for them, they’d feel like you know them personally.

To help you know your audience, ask yourself, “who is my ideal blog reader”?

Now, this is how I create my content

I’d write out my title/headline. Then, I’ll copy that exact title and paste into a search engine like Google.

I’d read the three best articles on that title to see what has been said already and what has not been mentioned. I’d also copy out some smart lines/quotes from these articles to add more substance to the content I want to create.

Of course, I’ll cite the writers in my content.

Depending on the importance of the content, I sometimes do watch videos and listen to one or two podcasts on that same topic.

I sometimes visit forums and Facebook groups to see where this title has been discussed to know what people really think about it.

After this research phase, I divide my content into 8 phases which are:

1. title
2. introduction/hook,
3. body – personal anecdote (stories/experiences if any)
4. The main point
5. Objective statement
6. Rationale
7. conclusion
8. and a question or challenge to my audience

This is the strategy I use all the time whenever I’m creating content for my blog, social media or newsletter.

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3. Anand Srinivasan

Founder, Hubbion

Each piece of content you write must help you achieve one of the following objectives – gain backlinks, earn social media shares or help with conversion. Once you know the objective of your article, you will know what to write. For instance, if you are targeting backlinks, then your content could include a bunch of several stats and research studies in your industry. A listicle is a good example of content targeting social media sharing while one targeted at conversion should talk about your product and drive the customer towards the sales page.

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4. Kraig Kowalski

Owner, Travel Gear Addict

To get great content creation be sure to read your audience’s comments and interact with them, send emails out to your subscribers to get feedback and see what topics of discussion are hot with groups of people in forums related to your blog. I find forums to be the best as there is never a lack of content to create based off of other people’s discussions.

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5. Ronnie Epsi

Blogger, Home Life Abroad

If you’re out of ideas for topics, use a topic generator to get your brainstorming juices flowing. Click and explore until you find an interesting topic or title.

These are some of my favorite topic generators:
https://www.impactbnd.com/blog-title-generator/blogabout
https://www.portent.com/tools/title-maker
https://www.hubspot.com/blog-topic-generator

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6. Minuca Elena

Roundup expert

Find out what are your readers’ most pressing problems. Read the comments they leave on your blog and on social media, send them a survey on email and also do keyword research.  Then write in-depth content on those topics.  Your posts must help them fix a problem that they have and also guide them to reach their goals.

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7. Marius Kiniulis

Blogger, MarkinBlog

My #1 tactic when creating content is that I’m always trying to visualize my content as much as possible.

For example, when I’m writing blog posts for my blog I’m always using lots of screenshots and images to make those posts look more attractive. Some good examples are my blogger outreach and Mailerlite review articles.

As you can see, there are lots of images and other visual elements that make posts to look way more attractive and engaging.

Also, I’m always trying to create my own personal screenshots and images (I’m using Canva for it) for my blog posts. This not only makes them unique but also provides more value to the blog posts and helps to get better attention from my visitors.

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8. Derek Iwasiuk

SEO Specialist

Using Content Explorer in tools such as Ahrefs to find similar content that has proven to produce a high number of not just social shares but organic results and natural backlinks and looking for content gaps or a way to create a piece that will bring people back not just once but numerous times. Being viral isn’t enough these days, short bursts of traffic are great but evergreen long form content ranking for entire keyword sets is what I go after.

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9. Nora Conrad

There are days or even weeks when I just cannot find the inspiration to write. So, whenever I do get the urge to create, I create all day. I’ve canceled plans to write five or six blog posts in a single afternoon. Then I use CoSchedule to prep-schedule all my content and fill up those dry weeks. I also pre-plan a year’s worth of content every winter, so that I don’t have to worry about creating graphics or templates during the year, that’s all done ahead of time.

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10. Praveen Verma

Social media expert, AmplifyBlog

One of those things about multi-author blogs is that you get a lot of different perspectives. Same way, when you write an article and multiple authors contribute to it – the article becomes a lot more resourceful and actionable. Everyone gain new tips and ideas.

As a blogger, writing an article like that has many benefits:

1) You get many contributions, so there’s plenty of perspectives in that article.

2) Since so many people contribute and each of them has years of experience, plenty of actionable and useful tips comes out of it.

3) The article gets a lot of shares because of everyone and their friends who have contributed to the article, shares it heavily.

4) Everyone wins – The reader, the contributors and most of all the blogger who hosts a high-quality roundup like this which gets shared by so many experts and influencers.

Crowd Sourcing has been working on so many niches already, crowd funding can be one of the best examples where the crowd truly unites to make a big difference. Here, the same concept works with a twist where experts contribute, they share, and everyone shares the benefits.

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11. Ashley Faulkes

Blogger, Mad Lemming

Content in 2017 has to be better than everyone else’s.

To impress people. To get shared. To rank. Or to get links.

So, what do I do to make sure to kick ass every time I create content…analyse the competition.

If you are aiming to rank for something, go above and beyond. More detail, well structured, easy to read, with lots of images, videos, links, etc.

Find an infographic or make one. Look on Youtube for relevant videos (or make them) as not everyone wants to read.

Slideshare also.

And then make it sexy as hell. I use Thrive Content Builder (and make sure to stick to my company styles and colors). That way my posts and pages look great without having to be a coder.

So, next time you want to write a blog post that is the same as everyone else’s – STOP. The Internet does not need another average blog post.

Write just one AWESOME post a month instead. You will get more shares, more likes, more links and possibly even ranked higher in Google as a result.

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12. Louise Myers

Graphic Designer and Social Media Specialist

The biggest lesson I’ve learned in my 5+ years of having a successful, high-traffic blog, is that I need to plan my content with a purpose! That purpose isn’t just to write about things that interest me, or even to bring in more traffic, or please my audience. To stay in business, I need to publish content that leads readers to become subscribers and eventually customers. Otherwise, I’ve just got a very time-consuming hobby. ;)

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13. Steven Watts

Founder, Newt Labs

I write eye-catching headlines using tools like Buzzsumo, I find out what questions my target audience is asking via sites like Quora and tools like FreshKey and Google Keyword Tool.

well-established

Something I’ve started doing recently is to look for ideas in the comments section of my site and other well established blogs within my industry to see if I can answer readers questions via a blog article for the more loyal fan base and shareable content.

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14. Joshua Ballard

SEO Expert, Paradox Marketing

I prefer to approach content with thorough keyword research having already been completed. I then take a mid-tail keyword, not too competitive but still useful, and then build out a series of long tail Posts that complement the central post. These can be tangents, extensions, and clarifications to name a few.

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15. Chris Brantner

Owner, CutCableToday.com

We all know the importance of competitor analysis, but there’s a feature in the Ahrefs SEO tool that takes this to another level. Their Content Gap tool lets you compare your site side-by-side with up to 3 competitors to provide you with clear data on which keywords and topics they’re ranking for and getting traffic from that you don’t yet have content for on your website. I’ve used this on my websites to generate hundreds of article ideas. Literally, I wouldn’t have thought of otherwise, and it’s helped drive a ton of organic search traffic to these evergreen articles.

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16. Raelyn Tan

Blogger, Raelyntan.com

I write outlines before diving into the full post.

When I start creating content with an outline, it is easier for me to “get into the zone” of writing. Completing the easier task of writing an outline gives me a sense of achievement, which translates into more motivation to write the entire article. It also ensures that I don’t miss out on any crucial pointers later on.

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17. Shantanu Sinha

Blogger, Temok

Add visual elements like Infographic or Images with catchy text in them. Infographics can be expensive, and you can’t do that on every post – but you can surely hire a designer and get some attractive images created and edited for your posts. Using tools like Canva makes this process even simpler.

Once you have graphics in your content, you can share your content on sites like Visually, Pinterest, SlideShare, etc. You can then embed that slide right into your post and get visitors to your site to read and check out further on SlideShare.

On social sites like Facebook, Twitter, Linkedin, etc. which does not really specialize on Graphics, content that does have graphics works better than just simply text. There is simple no reason not to go for good graphics for your posts.

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18. Emily Magallanes

Content Marketing Specialist, Lucid Software Inc.

One of the most successful things we’ve ever done for our blog hosted a company-wide blogging competition. The grand prize went to the author whose post received the most views within a week of publication. With about 35 blog posts, we multiplied our average weekly views by seven during the competition and have continued to receive three times as many weekly views as we did before the competition. When your entire company is invested in the blog, magical things can happen.

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19. Moosa Hemani

SEO Specialist

Number one advice to anyone creating content and wanted to get audience attention is to keep it simple, meaningful and detailed.

Simple: stop using uncommon industry jargons unless it’s needed and keep the copy simple so that even the one new to the industry can understand and share his views accordingly.

Meaningful: This is one of the biggest problems I see people face today. Some amazing writers write error free content that offers nothing new or actionable stuff. Let’s say if you are writing about link building engage your company’s link builder and write the post in coordination with him and make sure the content you are publishing on your blog is actionable and can immediately give new ideas to target readers.

Detailed: The more detailed your content will be, the more people will find it easy to understand and get benefit from it. Once they get the benefit, there are chances that they will at least share your content with their circles.

If you are going to keep your posts simple, actionable/meaningful and detailed chances are you will be able to increase your overall reach and increase the branding for your brand.

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20. Rachel Di Martino

Owner, Geek Unicorn

Listen to the questions related to your industry that is frequently asked by clients and people in your network. Then build blog posts around solutions to those issues. You’re guaranteed interested readers because you already know this is something people want to know more about.

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21. Gill Andrews

Content creator and web consultant

I create every single blog post with one specific goal in mind I want it to accomplish.
3000+ in-depth posts as lead magnets, posts with original data and/or infographics as linkable assets, posts with multiple shareable images and tweetable quotes to increase the numbers of shares.

Every post has only one call to action – for example, “Download website checklist,” “Embed this infographic on your website,” “Share this with your friends” -, and for the posts with lead magnets, I even hide the side bar to eliminate distractions.

Because my posts target specific long-tail keywords, as soon as they start to rank, they start working for me without any promotion.

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22. Graeme Watt

Digital marketing executive, The Zen Agency

People are now wise to sales posts and are more interested in receiving value from content. As a result, a great way to come up with content for your blog is to find out the kind of questions your audience is asking and create specific content around answering these questions.

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23. Steve Wiideman

SEO Expert

Creating content for any blog is simple, provided your writers understand the difference between a time-relevant blog post and an evergreen article that belongs in a section of the website that won’t appear with a date next to it within Google search results 5-10 years from now. For us, we write about what’s happening NOW in our industry, what’s happening NOW with our business, and what interesting things can we share that will be less relevant to users 5-10 years from now as it would be TODAY.

Once that differentiation has been made and understood, create a calendar that includes specific themes or campaigns that users will come to expect and will subscribe to in hopes to see more of it. In 2010, I created a template that many businesses have incorporated into their blog and overall content marketing strategy. It can be found here: https://bit.ly/smm-tracking . Other tools I see our clients using to come up with topics are called “blog topic generators” and are plentiful in Google search results.

One final tip provided the blogger understands the evergreen concept I mentioned, would be around keyword tools that provided question-based ideas. Our favorite is StoryBase.com, an affordable and data-enhanced alternative to the free AnswerThePublic.com tool many marketers have been drawing ideas from recently.

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24. Louie Luc

Blogger, Buzz Nitrous

Creating content can be tough at first, and a lot of questions and doubts will definitely arise in your mind. That’s why you need to have a content strategy that clearly sets out how to structure your content and its purpose, avoid risks and implement SEO and formatting best practices.

My effective content strategy template breaks content production into three smaller bits: site architecture, editorial schedule, and content sourcing. First of all, I define a vision and objective for my website to better understand what kind of content I (or my team of writers) need to produce (content sourcing) and where to focus my keyword research. Then, I create content silos where there are the main pillar article and several related secondary articles. Finally, I plan out when to write and publish my articles on my content calendar (editorial schedule) and where to place them on my website (site architecture).

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25. Sathish Arumugam

Blogger, Traffic Crow

I take nearly twice the amount of time researching the content than writing them. It actually makes me Craft the best content for the people around the globe. I refer personal Facebook Comment, Quora Answers, Youtube CC, Forums, Ask the real people offline, Conduct a Poll & more for building a perfect Blog Content.

I seriously follow AIDA concept for my blog post. AIDA stands for Attention, Interest, Desire & Action. I craft the content by grabbing the attention of the blog visitor, make my content looks interesting, make the visitor desire on the particular topic and make them take action.

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