Don’t you sometimes wish that all you had to do was to write and publish posts? Brainstorm ideas, create articles that you yourself would read, and hit that publish button.

These days, it seems that that’s not enough – especially if you’re blogging for business purposes, like startups and small businesses. It doesn’t matter if you’re a startup founder or a small business owner – having a blog is a crucial part of your strategy.

Related: 5 Promising Tools to Help Boost Your Online Startup

That being said, simply setting up a blog for your startup and not considering it as an integral part of your business is a waste of your time. You might as well not create a blog in the first place.

Just like any other blog, your own should be designed and handled to, at the end of the day:

• improve your search engine rankings
• funnel customers for leads and conversions.

To achieve these things, you need to capitalize on the value of your blog by:

• getting customer feedback (so you can adjust your product/service)
• establishing your startup as an expert in your niche
• boosting social media marketing and gaining visibility, which can lead to…
• finding investors.

This post focuses on one of the hottest topics in the world of startups and small business today – social media marketing.

The idea is as simple as simple can be: gaining visibility via promotion on various social media platforms. But how do you do this to make your efforts worthwhile and make optimal use of the probably meager resources your startup has?

Take a look at the infographic below, which gives tips on creating  and executing a startup social media marketing strategy.

Additionally, if you’re not 100% convinced that you should have one, you’ll find some figures that might just change your mind.

Here, take a look.

Startup social media marketing strategy infographic

Source

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