It is indeed true that graphic design professionals love Instagram because the site is all visual, offering many opportunities for continuous inspiration. If you are a young graphic artist, you can make the most out of this photo-sharing platform to build your followers and audience base. If you know how to promote your graphic design skills the right way on Instagram, it will put on the map and help you acquire clients.

The thing that matters the most on Instagram is the use of authentic visuals to pique audience interest. The power of social media and through it, your work gets exposure to actual, authentic clients, who might be interested to hire you as a graphic designer. Then, first things first, you need to build on your follower and audience base.

According to an article published on Huffpost.com, the interesting aspect of Instagram is that not only millions of people using the platform but they are increasingly involved compared to other social media sites, more clients and shoppers. Therefore, there are opportunities galore. Here are three benefits of Instagram for graphic designers to self-promote their work:

Lets you tell your story

Through Instagram, you can tell a story about your graphic design work. Of course, you will need to post high-resolution photos or videos showing you how you work on illustrations, logos, t-shirt graphics, etc. The visuals will tell your story. On Instagram, storytelling will not involve copy or text, but pictures. Then, you can always write a smart caption for the photo or video you post on Instagram.

All graphic designers are not great writers, but they can narrate an interesting story through stunning visuals, which are more effective than text-based content. Think of Instagram as a microblog, where you can highlight your design skills and perspective, thus building an audience base fast compared to a full-fledged blog with loads of text-based content.

You can tell a detailed story through the Stories feature of Instagram. It will help you narrate a tale as the day passes and what you are feeling or experiencing while working on the next book cover graphics. When it comes to Instagram Stories, it provides additional background to an edited photo in the feed to ensure that you use it for that reason. Stories mean stories and not something too casual that people post on Instagram, which does not give your graphic design career any mileage.

It could be some behind-the-scenes life experiences of a graphic designer and presenting it on Instagram as an engaging story. Use the right combination of still photos and videos. You can put the visual on silent so that clients busy at work can watch your story without being distracted. Look up www.iigers.com or similar websites to learn more about Instagram marketing and its benefits.

Keep your Instagram content consistent

On Instagram, profile and post consistency is the key to your successful branding. The users follow a load of accounts and they choose one to fill a specific slot. As a graphic designer, if your Instagram page fills that particular slot, your followers would love to see more of the same. Therefore, you need to make your Instagram account look consistent so that your targeted audience knows it is you even before they look at your profile name. You might have a stunning photo, but then if it is not consistent, it will fail to work when it comes to the promotion of your graphic design work.

Your stories and posts need to have consistency, but if you come up with a visual post different from your previous one, your followers will have a tough time understanding what you are trying to convey to them. It is as simple as that. You need to be creative, thoughtful when you post Instagram content, maintaining consistency.

Helps you use Instagram as a business strategy

When you are promoting your graphic design services, Instagram lets you create a business page to help you add your address and contact details so that clients could get in touch with you. Even if you are using Instagram on a personal level, you can post photos or videos to represent your personal brand and portfolio.
You can post some of your design samples to pique customer interest as well as to make people inspired through your work. You can highlight aspects of your graphic design work so that your prospective clients could understand your perspective.

Post every day on Instagram, your work as well as those that inspire you. There are aspects related to graphic design that will resonate as branding ideas. You can post content on a rotational basis so that clients could view your profile, work, and associate with you.

Final thoughts

Instagram helps you gain clients, at least 5-6 initially, provided you use it like a pro so that your profile looks like an impressive portfolio. You’ll be hired if you know the aesthetics of Instagram and its tools.

–EOF (The Ultimate Computing & Technology Blog) —

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