We all know what content creation and content sharing mean, don’t we?

Is there a difference?

In the “regular” blogging setting, perhaps there isn’t much of a difference in that content sharing follows content creation. We look for blogging opportunities, or we work for existing clients.

We create blog content and then share that content via different social networks.

Source

When it comes to companies that sell products or services, there may very well be a distinction, hence the idea “content creation versus content sharing”.

To be honest, I haven’t given this much thought, but upon going through this infographic by the guys at Rebuild Nation, I see the difference in this particular scenario (business).

The infographic makes a distinction between content creation and content sharing for businesses in this manner:

1. Content creation is “me-centric”, posts that are focused on what your business offers – promos, discounts, etc.
2. Content sharing is focused on providing information not directly about your company but news, articles, and other content that are from other sources.

The infographic also touches on Google’s updates and how it affects content in your website and blog, as well as how to harness the power of content sharing.

If you’re blogging for a business, or you’re managing the social media campaign of a company, this infographic will help.

Related posts:

What the Future of Social Media Looks Like

Essential Social Media Trends for Brands in 2015

推荐阅读：
位置问题的两种情况　 小九九和大九九　 加减乘除等号的来历　 什么是数据　 奇特的算法　 如何识别身份证号220103197102131101的真伪　 SEO优化和SEM搜索引擎营销，区别与联系全在这里了　 SEO优化的本质是什么？为什么要懂和要做SEO优化　 过度优化导致降权原因有什么?　 运营笔记网站收录大揭秘：网站不收录最容易忽略的原因