Reaching out to fellow bloggers, making connections, and building a network are some of the most important activities that a blogger have to focus on. That is, if you want to expand your reach and monetize your blog at some point.

These activities can be done online, of course, but offline events can also bring you excellent results. Additionally, if you’re working as a social media manager or strategist (or some similar role) for a client, holding real-life events may be a necessary component to your overall strategy.

If this is the case, how can you optimize the impact of your events?

One way is to leverage social media for events.

It is an established fact that social media can make or break campaigns. With 2.078 billion active social media accounts, the prospects are rife. If you get your social media strategy just right and apply it to your event planning, then you will get the results you want – or even better.

How do you leverage social for events?

Here is an infographic that you can use as reference material.

It outlines six key ways to use social media to promote your event.

1. Create a Facebook event.
2. Create a unique and relevant hashtag.
3. Create a tweet for attendees.
4. Create unique content related to the event, and share it.
5. Share photos and videos of the event.
6. Show highlights.

It also gives you more specific tips to implement the points above.

Take a look at this graphic, and improve your event planning.

Source

Also read: The Art of Outreach: How to Build Relationships with Fellow Bloggers

Feature image source

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